making-of coca-cola happiness factory // canavarlar

http://www.dailymotion.com/video/x2iyp6_makingof-cocacola-happiness-factory_ads

....The corporation
does not generate
the object (the
commodity), but
rather the world in
which the object
exists. Nor does it
generate the subject
(worker and
consumer), but
rather the world in
which the subject
exists. In
contemporary
capitalism, we must
first distinguish
the enterprise from
the factory. (...)
The enterprise
generates a service
or a product. In its
logic, the service
or the product
exists, just like
consumers and
producers, for its
world, the world of
the enterprise; the
latter must be
internalized in the
souls and bodies of
the workers and
consumers. In
contemporary
capitalism, the
enterprise does not
exist outside the
producers and
consumers that give
it expression. Its
world, its
objectivity and its
reality mix with the
relationships that
the enterprise, the
workers and the
consumers have with
one another.....
http://www.makeworlds.org/node/62

türkçesi:
maurizio lazzarato:
mücadele, olay,
medya
toplum ve bilim,
sayı 111, 2008,
s.107-113 (çev. can
gündüz)