How effective are short ads? // canavarlar

Kısa reklamların etkililiği hakkında bir yazı

Faculty members in Wharton's marketing department and a media expert
at Penn's Annenberg School for Communication say such ads cannot be
relied upon to be effective in establishing a brand or introducing a
new product. But they may be quite useful in heightening awareness of an
existing brand in the minds of listeners or viewers.

http://knowledge.wharton.upenn.edu/article.cfm?articleid=1579&CFID=2446779&CFTOKEN=89309979