absolut lomo // canavarlar

absolut lomo

Absolutlomo.com takes center-stage in the ABSOLUT LOMO campaign;
visitors are invited to a Gallery featuring ABSOLUT LOMO art. For the first
time ever in ABSOLUT history, people are encouraged to participate with
own photos in the project. The pictures will be hand-fitted to the Gallery
wall and featured in the exhibition. Absolutlomo.com goes live on
November 20 and photographers are welcome to send in photos until
February 28, 2007. This is the outcome of a unique collaboration between
ABSOLUT and The Lomographic Society.

The ABSOLUT LOMO print advertising displays how six dedicated artists
have interpreted the ABSOLUT VODKA brand and their artwork – through a
Lomo camera lens. This is also the base for the photo exhibition on display
on Absolutlomo.com, launching on November 20.

On the website, consumers – above 21 years old –will receive the same
brief as the previously featured photographers. The brief is straight to the
point: "To shoot one or a series of images capturing your vision of
ABSOLUT. The pictures are taken with a Lomo camera, and/or according to
the rules of Lomography. Don't think, just shoot!"

www.absolut.com/lomo