Partners needed for Live 8, not sponsors // canavarlar

Partners needed for Live 8, not sponsors

http://business.scotsman.com/index.cfm?id=660212005

ROCK festivals have come a long way since 400,000 people gathered in
1969 at Woodstock, New York, to celebrate the original summer of love
and watch Jimi Hendrix turn the Star Spangled Banner into a feedback-filled
indictment of the Vietnam War.
....
Live 8 has employed a number of advertising agencies, including M&C
Saatchi, to sift through potential sponsors. Steve Martin, M&C Saatchi's
head of sponsorship, says company involvement would be discreet and
would not involve big logos slapped everywhere: "This is more about
companies wanting to be supporters and partners of the event rather than
big sponsors."
...
Gordon MacMillan, from the marketing website Brand Republic, says: "It's
very tricky for an event like Live 8 because, on the one hand, the event
has an anti-capitalist tilt to it but, on the other, they need the cash.