ipod-nike // canavarlar

convergence

Music, physical movement, technology and being cool have long gone hand
in hand. Now, two iconic brands, Apple Computer and Nike, are
collaborating on a new system of gizmos that take exercising and digital-
music players to a new level. The Nike+iPod Sport Kit allows runners and
walkers to listen to songs and to record, store and share information (such
as speed, distance covered and calories burned) with others about their
exercise sessions. The system also "talks" to runners in real time,
providing information as they jog along. Members of Wharton's marketing
department say it's a winning combination that will bolster each company's
image and open the door to other co-branding opportunities. But they
disagree as to whether the joint effort will actually sell more iPods and
Nike shoes.

http://knowledge.wharton.upenn.edu/article.cfm?articleid=1527